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September 25, 2009
BETTER PENSACOLA FORUM RELEASES 2009 "QUALITY OF LIFE SURVEY" RESULTS

Results show how area residents feel about living in Pensacola

PENSACOLA, Fla. (September 25, 2009) - Better Pensacola Forum has released the survey results from its 2009 Quality of Life Survey, conducted by the Mason-Dixon research firm. The results are available for preview on the Better Pensacola Forum Web site at www.betterpensacola.org. And next Wednesday evening, the Forum will broadcast the show "Pensacola: A Proud Past, A Better Tomorrow," with an in-depth discussion on the survey results. The show will air at 7:00 p.m. on Wednesday, September 30th on BLAB TV.

Jerry Maygarden, executive director of the Better Pensacola Forum, hopes that the survey will help improve the quality of life for all Escambia County residents, adding "We believe that the results of our survey will help to equip decision makers with information on what is most important to the people who live here."

The 2009 survey is a follow up to the 2008 Quality of Life Survey, and tracks the opinions of 800 registered voters, chosen at random, in Escambia County. The hope of the Better Pensacola Forum is that the annual surveys will provide a benchmark of public opinion, as well as insights on trending, which will be useful to the leadership of the area.

Larry Harris, Principal at Mason-Dixon Polling and Research, supervised the survey process, and also made a trip to Pensacola in June to interview local stakeholders, business leaders and politicians to determine the level of community improvement since the 2008 survey. Mason-Dixon is an independent polling firm that has conducted public policy and political polling and research for news media, advocacy groups, trade associations, public relations and marketing professionals, across the United States, since 1983. Mason-Dixon has earned the reputation as the most credible and accurate independent polling firm in the nation.

The 2009 survey mirrored 2008 results in finding a community somewhat anxious about local leadership and the general direction in which the community was headed. In line with the national economic situation, an increasing majority of residents expressed concern about job loss. However, there was a slight uptick in the percentage of residents who felt that things were on the right track in both the County and the City, with about a third saying they felt that things were headed in the right direction, compared to just a quarter in 2008.

Of the 2009 findings, Maygarden stated, "I believe that the current economic state does not lend itself to people responding in a positive manner unless they believe that there is progress being made, and that this is what we are seeing in the 2009 survey results. Residents are responding to the changes they see being made in our community, and they want to see our local government continue in that direction."

Maygarden believes that the survey provides "a collective voice of the community," giving residents with an opportunity to tell elected officials what issues are important to them.